Presentations- Perception is REALITY
A marketing presentation will often determine whether or not your company receives a job or opportunity over a competitor. However, most presentations lack finesse and leave more people falling asleep rather than intrigued enough to make a buying decision. How you present yourself and in turn, your company, is the way your product will ultimately be perceived. A sloppy under thought presentation will get you nowhere and only leave you and your company looking less than stellar. Here are a few tips to keep in mind when developing a presentation that will motivate buyers and leave your company with a reputable image.
1.Make the Presentation Relevant- Customize Rather than using the same presentation over and over, customize it in a way that will appeal to each company. Know your audience and adapt to them. Relate the presentation to them. You want to show your potential customers that you took the time for them, the same thing you will do in your future business transactions.
2. Animation & Enthusiasm Stand out from the rest by showing liveliness, enthusiasm and energy about what you're discussing. Many presenters focus more on what they're saying rather than how they're saying it, which leads to monotone speaking and lose of interest. Engage the audience, ask questions and be personable. People buy from those they know, like and trust.
3.Stories Instead of Facts The best way to illustrate what your products or business can do is through telling stories. Use your own story or a case study. Remember, not just the facts, the feelings too. Use the stories to create a connection between your product/service and the prospect.
4.Keep It Simple Make the key points quickly and efficiently. Make sure you know what key points you want to discuss. The quicker you get on point, the easier it will be for them to absorb important information and determine what other information they may want from you.
5.Pay Attention to Your Presentation Materials As a visual medium, less is more. Avoid cluttering the slide or handout with lots of text and bullet points. Have a few main points highlighted, and let your verbal presentation fill in the blanks. Steer away from traditional PowerPoint slides. Create unique graphics that will capture the attention of your audience. Have a consistent and coherent look to your brand.
6.Have Confidence in Yourself and Your Product Without doubt, this is the most critical component of any presentation. People need to know that you trust and love your brand. What does your body language and tone of voice display? If you can’t get excited about your product, how can you expect your customer to become motivated enough to buy?
7.Leave a Little Something You want your audience to remember you. Always leave a business card, but think about leaving bound copies of your presentation or handouts with the pertinent information highlighted. Pens or stationery with your company’s information is always a plus.