Simple rules for writing a great press release
Who, what, where, when and why? Follow these simple steps to write an effective press release
1. Simple, straight forward headline
Some people never get past the headline. If there is one part of the press release you really need to nail, this is it. The headline should include the single most newsworthy piece of information.
2. Get to the point; and quickly
Here's where you cover the who, what, where, when and why.
3. Quotes are key
Press releases with quotes have the appearance of more meat and tend to get picked up more than press releases without quotes. A quote is a good place to elaborate on the "why".
4. Tell them about you
Always include an "About" paragraph at the end of every press release. This paragraph should consist of a few sentences about your company and it's a good place to have links to more information.
5. Release it!
You can subscribe to a wire service like PR NewsWire or Business NewsWire to distribute your press release; or for a more targeted approach, compile a list of email addresses for the managing editors of publications you want your press release to appear in. Most managing editor email addresses can be found in print magazine mastheads or on the web in the electronic version of publications.