No matter how enamored you may be with social media, email still outpunches just about every tool out there when it comes to cost effective lead conversion.

Now, done correctly, what this really means is effectively using email communication in conjunction with efforts to produce educational content, amplify content throughout social media channels and turn Twitter followers into email subscribers.

It’s integration as much as anything that makes email work, but there are a handful of things that you need to do to get the most out of the email component of the mix.

Read more from "5 Ways To Make An Email Newsletter Your Best Sales Tool"

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Posted by Alli Amrhein on December 28, 2011 9:53:16 AM EST #