Social Listening
Free, easy ways to monitor what is being said about your company
Want to know if anyone is talking about your company? There are some great, free websites that make it easy.
Facebook for Business
The right way to set up and manage a corporate Facebook page
Chances are you have a personal Facebook account that took you t-minus 5 seconds to set up. However, the Facebook account you set up for your business should involve a strategic, planned out approach.
Lucky for us, Facebook makes it easy with a step-by-step set up guide specific to business accounts www.facebook.com/business
Website Landing Pages
Best Practices Tips
Here's a great article from Target Marketing magazine on best practices to follow when creating landing pages on your website.
http://www.targetmarketingmag.com/article/landing-page-best-practice-visitors-more-than-data-points/1
Tips For Writing Effective Sales Letters
How do you hook your customers and make them want to read your letter? Besides a creative headline and clearly laid out benefits of your product or service, there are many other things that go into to writing a sales letter.
Navigating the Social Media Waters
Many would call the age we’re in information overload. Staying on top of social media and networking trends is difficult, but is also essential for the vitality of your business.
Advertising
Sell the sizzle, not the steak
Advertising insurance is different than marketing a product. You're selling a service and there's no tangible product to display in your advertising.
With no product to take up space on advertising, have fun with the creative concept.
Who, What, Where, When and Why?
Simple rules for writing a great press release
Who, what, where, when and why? Follow these simple steps to write an effective press release
1. Simple, straight forward headline
Some people never get past the headline. If there is one part of the press release that you really need to nail, this is it. The headline
Under Promise and Over Deliver
Simple steps in costumer service can help you cultivate your existing relationships to maintain customer retention and satisfaction.