Tips for effective email newsletters.
Free, easy ways to monitor what is being said about your company
Want to know if anyone is talking about your company? There are some great, free websites that make it easy.
The right way to set up and manage a corporate Facebook page
Best Practices Tips
Sell the sizzle, not the steak
Advertising insurance is different than marketing a product. You're selling a service and there's no tangible product to display in your advertising.
With no product to take up space on advertising, have fun with the creative concept.
Simple rules for writing a great press release
Who, what, where, when and why? Follow these simple steps to write an effective press release
1. Simple, straight forward headline
Some people never get past the headline. If there is one part of the press release that you really need to nail, this is it. The headline