<< Building Trust | Home | Is direct mail dead? >>

Working Together

Those of you who know me, know that I am a runner. I ran the Annapolis Ten Miler this weekend. It's always a tough one. It's held the last Sunday of August. And if you know Annapolis, you know that you stand a 90% chance that it will be hot and humid. What you might not know is that Annapolis is hilly, and this race finds all of them for the last 5 miles!

I do the race because once I finish, I really appreciate the fact that I have accomplished something that is hard. It takes a lot of training, endurance and a stick-to-it attitude.

So what does this have to do with marketing and business? Well, a lot really. While training for the race, there were four of us who ran together every Saturday. We did 10, 11 and 12 mile runs. Some flat. Some hilly. And we really banded together. In fact, so much so that it didn't feel like training at all. We had fun.

So here we were running this race when one in the group started feeling really bad. You never know on race day how your body is going to react and this person was having a tough time. We could have left her to her own devises, and normally we might have done that. The race was well-supported with lots of medical personnel and neighbors lining the streets. So our comrade would have been fine. But we got there together and gosh dern it, we were going to get to the end together.

I'm so glad we did. It was a hard race for her and we had to pull on all of our resources to get her through it. But she did. And I can't tell you what an accomplishment we felt when we crossed the finish line.

My point here is simple. It's easy to just pay attention to your own job and your own projects when times get tough. Sometimes you just choose not to worry about the rest of the people around you.

The problem with that is that unless we all work toward one goal, we're all going to be disappointed with the results. Is it time to brainstorm with your group? Discuss the problems you are having. What are the impediments to business? Come up with some ideas and let everyone contribute to and OWN the solution. You'll get further, faster.




Add a comment Send a TrackBack