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Recent Blog Entries

Schinnerer’s Top 11 of 2011
Schinnerer's top news stories of 2011.Read more...
5 Ways To Make An Email Newsletter Your Best Sales Tool
Tips for effective email newsletters.Read more...
Social Listening
Want to know if anyone istalking about your company?There are some great, free websites that make it easy.Read more...
Facebook for Business
Chances are you have a personal Facebook account that took you t-minus 5 seconds to set up. However, the Facebook account you set up for your business should involve a strategic, planned out approach. Lucky for us, Facebook makes it easy with a ...
Website Landing Pages
Here's a great article from Target Marketing magazine on best practices to follow when creating landing pages on your website. http://www.targetmar...
Tips For Writing Effective Sales Letters
How do you hook your customers and make them want to read your letter? Besides a creative headline and clearly laid out benefits of your product or service, there are many other things that go into to writing a sales letter.Read more...
Navigating the Social Media Waters
Many would call the age we’re in information overload. Staying on top of social media and networking trends is difficult, but is also essential for the vitality of your business.Read more...
Advertising
Advertising insurance is different than marketing a product. You're selling a service and there's no tangible product to display in your advertising. With no product to take up space on advertising, have fun with the creative concept. Read more...
Who, What, Where, When and Why?
Who, what, where, when and why? Follow these simple steps to write an effective press release 1. Simple, straight forward headline Some people never get past the headline. If there is one part of the press release that you really need to nail, this is ...
Under Promise and Over Deliver
Simple steps in costumer service can help you cultivate your existing relationships to maintain customer retention and satisfaction.Read more...

Recent Responses

Re: Tips For Writing Effective Sales Letters
Thanks for the tips! I will definately take these into consideration when writing my next sales letter.
Re: The Power of Thank You
I can definitely agree with this article. A little gratitude goes a long way. If customers feel that you have an appreciation for them it can build repor and help build a more positive, and personal, relationship.
Re: Business Planning at Your Company
Great Blog Post!

Summary of blogs

Schinnerer Blogs

Schinnerer's RM Blog - Shortening our publishing cycle

Schinnerer Speaks

Money Saving Tips

Tips for making direct mail campaigns more cost effective

Is your Marketing budget tight this year? Here are a few simple money saving tips to follow when printing and mailing.

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