Navigating the Social Media Waters
Some people may characterize the age we're living in as information overload. Staying on top of current information and trends is difficult, but it’s also essential for the vitality of your business. With the introduction of social media and online networking the media and consumers have changed faster and in ways few could have imagined. According to Top Rank Marketing, Facebook is approaching 700 million and Google handles over 11 billion queries per month. World-wide there are over 5 billion mobile subscribers (9 out of 10 in the U.S.).
Client facing businesses need to understand the potential of social media and how this can be a means to reach and engage your customers. Having an effective social media strategy can directly impact online visibility, customer engagement and acquisition. Data and research are key to forecasting and strategy development but not many B2B companies invest the time and effort into such initiatives. How do you stay on top of these trends? Below is a list to help understand social media and use it for your business.
- Stay on top of future trends in search, social media and content marketing for PR
- Gain insight into how social and search strategy can amplify media and public relations outcomes
- Understand how to develop search & social personas – think like your customer’s customer
- Be able to conduct strategic and on-demand research for keywords and topics relevant to search and/or the social web
- Know best practices of SEO for Blogs, YouTube, Twitter, Facebook and any other digital media produced for news distribution
- High level of expertise with tools to improve quality, efficiency and scale
- Gain insight into how social and search strategy can amplify media and public relations outcomes
Where do you find this information? Below are a list of links and resources with up to date information.