Schinnerer's Marketing Blog

Schinnerer’s Top 11 of 2011

Tue, 03 Jan 2012 20:26:00 GMT

Schinnerer's top news stories of 2011.

5 Ways To Make An Email Newsletter Your Best Sales Tool

Wed, 28 Dec 2011 14:53:16 GMT

Tips for effective email newsletters.

Social Listening

Thu, 27 Oct 2011 17:16:00 GMT

Want to know if anyone is talking about your company? There are some great, free websites that make it easy.

Facebook for Business

Fri, 09 Sep 2011 17:55:00 GMT

Chances are you have a personal Facebook account that took you t-minus 5 seconds to set up. However, the Facebook account you set up for your business should involve a strategic, planned out approach. Lucky for us, Facebook makes it easy with a step-by-step set up guide specific to business accounts www.facebook.com/business

Website Landing Pages

Wed, 03 Aug 2011 14:17:00 GMT

Here's a great article from Target Marketing magazine on best practices to follow when creating landing pages on your website.

http://www.targetmarketingmag.com/article/landing-page-best-practice-visitors-more-than-data-points/1

Tips For Writing Effective Sales Letters

Thu, 30 Jun 2011 18:14:45 GMT

How do you hook your customers and make them want to read your letter? Besides a creative headline and clearly laid out benefits of your product or service, there are many other things that go into to writing a sales letter.

Navigating the Social Media Waters

Mon, 16 May 2011 13:51:48 GMT

Many would call the age we’re in information overload. Staying on top of social media and networking trends is difficult, but is also essential for the vitality of your business.

Advertising

Fri, 13 May 2011 20:12:00 GMT

Advertising insurance is different than marketing a product. You're selling a service and there's no tangible product to display in your advertising.

With no product to take up space on advertising, have fun with the creative concept.

Who, What, Where, When and Why?

Fri, 08 Apr 2011 18:32:38 GMT

Who, what, where, when and why? Follow these simple steps to write an effective press release

1. Simple, straight forward headline
Some people never get past the headline. If there is one part of the press release that you really need to nail, this is it. The headline

Under Promise and Over Deliver

Thu, 31 Mar 2011 16:26:42 GMT

Simple steps in costumer service can help you cultivate your existing relationships to maintain customer retention and satisfaction.